New ALLMI Marketing Officer
ALLMI recently announced the appointment of its new ‘Marketing Officer’, Fiona Parnell. Parnell joins the Association with a wealth of marketing expertise, having held a host of managerial positions over a 20-year period for a range of leading businesses.
She comments, “As an experienced marketing professional with Business to Business and Business to Consumer roles on my CV, as well as experience of running my own marketing consultancy, I am really excited to join ALLMI, bringing my skills and knowledge to this newly created position. Key projects I will be working on this year include the ALLMI website’s redevelopment and forming a new social media strategy for the organisation.”
She continues “I am looking forward to telling the ALLMI story, being part of a great team and working with our members, as well as the wider industry, to continue raising standards and sharing best practice.”
ALLMI CEO, Tom Wakefield, comments “Fiona’s appointment into this new role represents yet another significant step forward, continuing our resource strengthening and further improving the Association’s structure, which is essential given our year on year growth. This building process will continue, marking our commitment to ongoing development and ensuring that we are always in the strongest possible position to meet the industry’s needs.”
Fiona Parnell, ALLMI Marketing Officer